Marketing Consultancy
Globalization and the emergence of digital infrastructures have presented marketers with unique opportunities to sail above the crowded marketplace and deliver value propositions that satisfy the new and divergent needs of the modern customer.
Specific activities:
Appraise the dynamics within your external and internal environments to identify your key strengths and ways of using these strengths to exploit existing and emerging opportunities.
Recommend appropriate and comprehensive marketing programs that are aimed at utilizing your key competencies to achieve competitive advantages and increase your visibility in the crowded global market place.
Identify opportunities for public relations and corporate social responsibility strategies and how these are incorporated in your organization’s overall strategy.
Review your current and anticipated objectives and strategies to ascertain whether they are aligned with the environmental context and dynamics.
Develop marketing and integrated marketing communication plans for you, for consistent message delivery and brand building.
Set up appropriate metrics and other key performance indicators to measure the effectiveness of your marketing programs and report on areas where improvements are needed.